I am a research scientist with more than 10 years of experience combining data science with insights from sociology and psychology to better understand human behavior. My studies have informed the design of computer systems ranging from desktop to mobile and web applications (resulting in 23 pending U.S. patents and more than 50 refereed publications).
My research pioneered the use of large-scale, server-side data for modeling behavior in video games. At Xerox PARC I founded the PlayOn project, which conducted the longest and largest quantitative study of user behavior in World of Warcraft (500,000+ players observed over 5 years). At Ubisoft, I translated my findings into practical recommendations for both video game designers and business leaders. Today, as the co-founder and technical lead of Quantic Foundry, I help game companies bridge analytics and game design to maximize player engagement and retention.